Reviving the Tradition — The Resurgence of Handwritten Greeting Cards

In an era where digital communication has become the norm, it seems counterintuitive to think that traditional forms of expression like handwritten greeting cards are making a comeback. Yet, I can confidently say that this time-honoured tradition is experiencing a notable resurgence.

The Digital Detox

In our fast-paced, screen-dominated lives, the simple act of writing a greeting card offers a refreshing break, a moment of mindfulness. It’s an opportunity to disconnect from the relentless cycle of digital notifications and engage in an activity that’s tactile, deliberate, and personal.

Writing a card is a tangible way to express our feelings. The time and effort invested in choosing the right words, the handwriting, even the act of mailing the card — all these elements add a personal touch that is unique and cannot be replicated by a digital message.

The Joy of Receiving

On the other end of the process is the joy that comes with receiving a handwritten card. Amid a stack of bills, junk mail and promotional flyers, a greeting card stands out like a beacon of warmth and personal connection. It’s a tangible reminder that someone cares enough to sit down, write a message, and send it your way.

It’s the anticipation of holding an envelope in your hand, the thrill of seeing your name written in ink, and the surprise of discovering the message inside — these are experiences that are unique to receiving a handwritten card.

The Rise of Thoughtful Consumerism

This revival of handwritten cards aligns with a broader trend towards personalised, thoughtful consumerism. Today’s consumers, particularly younger generations, are more interested in products and experiences that have personal relevance and express their individuality.

A handwritten greeting card fits perfectly into this ethos. It’s a product that creates a personal connection, tells a story, and has emotional value. It’s a small yet powerful symbol of thoughtfulness and care in an increasingly impersonal digital world.

A Revival Worth Celebrating

As someone who has dedicated a career to fostering these connections through greeting cards, this resurgence fills me with joy and optimism. There is something profoundly satisfying about creating a product that brings people closer, that sparks joy in both the sender and the receiver.

In the digital age, a handwritten card is more than just a piece of paper. It’s a symbol of personal connection, of the human touch in a world run by machines. It’s a small yet potent act of rebellion against the impersonal nature of digital communication.

So here’s to the handwritten card, a tradition that’s making a comeback, a token of affection that’s as meaningful today as it was hundreds of years ago. It’s a reminder that in an increasingly digital world, some things are worth holding onto.

Written by Jim McAllister for Cardland Xpress